Scott Ahrens

Graphic Design basics. Introduction to icon development, packaging design, information design. Students are introduced to communication concepts of audience, form and content, and semiotics. Handcraft is reinforced and vector-based design technology is introduced.

Pragmatic business aspects, skills needed for a career in design. Students create self-promotional materials and portfolios; write resumes, proposals, contracts and correspondence; and improve presentation, interview and job search skills. The course includes production and industry practices, marketing methodologies, and professional etiquette and ethics; exposure to professional environments; and presentations from visiting professionals.