Laura Franz headshot

Laura Franz she/her

Professor / Chairperson

Art & Design

508-999-9285

508-910-6977

keq`my?tl`rrc-dct

College of Visual & Performing Arts 204A

Education

1997Carnegie Mellon UniversityMDes
1991Western Michigan UniversityBFA

Teaching

  • Typography (print, web, screen, typeface design)
  • Graphic Design History
  • Design Studio (In-house Internships)
  • Branding and Identity
  • Web Design

Teaching

Programs

Teaching

Courses

Typography basics. An introduction to the history and creation of letterforms and the relationship between content, typefaces, and the page. Assignments focus on the beauty and structure of text, use of basic letterforms, expressive typography, typographic grids, contrast and legibility.

Typography basics. An introduction to the history and creation of letterforms and the relationship between content, typefaces, and the page. Assignments focus on the beauty and structure of text, use of basic letterforms, expressive typography, typographic grids, contrast and legibility.

Open to all University Students Chronological survey of Graphic Design from pre-writing to present. This course examines graphic design within the context of technological, political, social, and economic developments ¿ and occasionally its relationship to other visual arts. Emphasis is on the story of Graphic Design ¿ how it changed over time, and some of the forces that played a part in that change.

Open to all University Students Chronological survey of Graphic Design from pre-writing to present. This course examines graphic design within the context of technological, political, social, and economic developments ¿ and occasionally its relationship to other visual arts. Emphasis is on the story of Graphic Design ¿ how it changed over time, and some of the forces that played a part in that change.

Study under the supervision of a faculty member in an area not otherwise part of the discipline's course offerings. Conditions and hours to be arranged.

Fundamental digital media concepts and techniques in studio art and design practice. Emphasis is placed on the use of digital tools in all creative areas. Hands-on projects demonstrate and reinforce integration of computers in the creation of two, three, and four-dimensional work. Students will develop a visual and verbal language for developing, analyzing, and presenting work. Course is designed for first-year art students.

Research

Research Activities

  • RWD (Responsive Web Design) Typography. RWD Summit, 2015. Online (presentation). March 2015
  • Finding, Testing, and Using Web Fonts. How Interactive Conference East, Washington, D.C. (presentation). September, 2012
  • How to Choose and Use Web Fonts (video series). Publisher: Lynda.com. July 2012
  • Typographic Web Design: How to Think Like a Typographer in HTML and CSS (Book). Publisher: John Wiley & Sons, Ltd. October 2011
  • Typography For Web Designers (video series). Publisher: Lynda.com. July 2011

Research

Research Interests

  • Web Typography: traditional typographic practice and theories applied to web typography
  • (TL:DR) Redefining Reading: the history and mechanics of reading to better understand how and why people read.
  • Typefaces of New Bedford: the history of a place, explored through ephemeral letters and words

Select publications

Biography

Inspired by the intersection of tradition and technology, Laura's research interests include how we can use theory from established media to inform our understanding of new media and contemporary messages. She writes, presents, and makes art related to typography, how and why people read, and art/design history.

Presenting
book
This is a webpage
Sabbatical work
NB4 Jimmy
historic type
gwf homepage
lynda.com presents
Transition and Technology

External links

Latest from Laura

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