Introduction to principles and theories of strategic communication. Students will develop practices for researching, defining, and engaging strategic communication as a rhetorical effort to persuade and identify audiences in/through various media environments.

Theories and dynamics of writing consultation and course-based tutoring. Readings theorize the writing process, conflicting ideas about writing itself, as well as writing center history, theory, and practice. The course is highly interactive, calling on students to use readings as the grounding for the critical examination of writing consultant practices, as well as the co-construction of classroom discussions and activities. Field work (one hour per week) as a writing consultant is required.

Exploration of the intersections of multimodal writing theory and practice. Students produce and analyze multimodal texts - documents that variously employ writing, images, audio, and video, often in combination. Students will use and critically examine a variety of digital capture and editing technologies. No previous technology experience required; all necessary skills will be taught.

This course offers students a comprehensive understanding of the purposes of public relations, its principles, and the techniques by which its goals are accomplished. The course covers the full range of public relations strategies used by individuals, agencies, corporations, and governments, including press releases, audio-visual presentations, public speaking, paid advertising, lobbying, fostering employee relations, and promoting citizen involvement.