Stanley Harrison, PhD

The study and contemporary application of ancient Greek and Roman rhetorical theory. Students will apply rhetorical theory in ongoing analyses of a wide range of communication media (written, spoken, visual) and in their own writing.

Explores copywriting theories, principles, and techniques. Students will learn to compose within a variety of copywriting genres, such as space advertising, brochures, sales letters, radio scripts, and interactive advertising.

Internship opportunities in the public and private sector. Students will augment their internship with on­ campus seminar meetings and assignments designed to integrate the student's real-world experience with the academic discipline. Typical internships are with organizations in publishing, government, media, journalism, software, public relations, and a variety of public and non-profit areas.

This course explores the analytical and creative possibilities of language. Through both a theoretical discussion and practical application, we will examine how basic elements of writing, such as diction - including figurative language - syntax, structure, and rhetorical style, express and modulate meaning in a variety of writing forms. Students will analyze, create, and critique imaginative pieces, including advertising copy, written speeches, song lyrics, technical articles, short fiction poetry, drama, and literary nonfiction.

First semester. Graded CR/NC (upon approval of completed thesis or project).