The study and contemporary application of ancient Greek and Roman rhetorical theory. Students will apply rhetorical theory in ongoing analyses of a wide range of communication media (written, spoken, visual) and in their own writing.

Explores copywriting theories, principles, and techniques. Students will learn to compose within a variety of copywriting genres, such as space advertising, brochures, sales letters, radio scripts, and interactive advertising.

Theory and practice of teaching secondary English in its three dominant areas of reading, writing, and rhetorical analysis of literary works. Special focus will be upon how students acquire language and theoretical skills within the complex milieu of classrooms and how teachers can enhance that learning by translating sound theory into a broad range of learning activities and classroom strategies. This course is required for certification in secondary English teaching in the Commonwealth of Massachusetts.

Introduction to strategies, techniques, and technologies used by web developers and designers. Teaches how to establish site goals, articulate user needs, improve user experience, produce quality web content, and compose usable web writing. Students learn front-end, back-end, and social-web development and design principles, as well as current web production technologies.