Marketing
BS, Minor

The science of influence. The business of creativity.

Charlton's marketing major prepares you to turn insight into impact. You’ll learn how brands are built, how customers make decisions, and how data drives growth — all while developing the creative and analytical skills today’s employers demand.

From digital campaigns to global brand strategy, you’ll graduate ready to influence markets, shape consumer behavior, and lead in a fast-moving business environment.

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Marketing is more than advertising — it’s strategy, psychology, analytics, and innovation working together to move organizations forward.

As a marketing major, you’ll learn how to:

Identify emerging market opportunities
Develop pricing and positioning strategies
Analyze consumer behavior and buying trends
Integrate digital media and e-commerce strategies
Conduct meaningful market research
Present data-driven recommendations with confidence

Student success

Charlton College of Business mean starting salary

NACE Data Collection of Class of 2024 Undergraduate Alumni

Student spotlight

Jackie Sassin '27

As a marketing major, Charlton College of Business ambassador, University Marketing social media assistant, and Corsair Cheerleader, Jackie has cultivated a diverse skill set that equips her for a dynamic career in the ever-evolving marketing industry.

Internship placements

Avis Budget Group
Fastenal
Kraft Sports Group
NASA
Providence Bruins
RI Novelty
Sepaton
Your Sports Marketing Group

Career placements

EMC
Fidelity Investments
Google
Hasbro
Hewlett-Packard
Reebok

The marketing major builds a strong foundation in business while developing deep expertise in marketing strategy and decision-making.

Coursework emphasizes:

Problem-solving and management decision-making
Strategic analysis
Consumer insight and data interpretation
Campaign development and execution

You’ll graduate prepared to evaluate organizational objectives, analyze competitive environments, and create effective marketing strategies.

The marketing minor provides a powerful complement to your primary field of study. Whether your interests lie in business, technology, health, public service, law, or the arts, understanding how to communicate value and influence decision-making strengthens your professional impact.

Students gain the ability to:

Translate complex ideas into compelling messages
Understand audience behavior and market dynamics
Integrate digital media and analytics into strategy
Present recommendations persuasively and professionally

4+1 Accelerated bachelor’s to master’s option

Qualified students in this program may be eligible to pursue an accelerated bachelor’s-to-master’s pathway at UMass Dartmouth. This option allows you to begin graduate coursework while completing your undergraduate degree and transition directly into a master's program. Learn how the accelerated program works.

3+3 with UMass Law: a fast track to a law degree

Enrollment in the 3+3 joint degree program with UMass Law offers an accelerated pathway to an undergraduate and law degree, enabling qualifying students to substitute the first year of law school for the final year of their undergraduate program, thereby earning both a bachelor’s degree from UMass Dartmouth and a Juris Doctor from UMass Law in six rather than seven years.

4th

Highest-Ranked Public Undergraduate Business Programs in Massachusetts - U.S. News & World Report

AACSB-accredited business school
Ranked among the top public undergraduate business programs in the U.S. (U.S. News & World Report)
Dedicated academic and career advising
Strong internship network across corporate, nonprofit, and sports sectors

Study online

Transfer credits or earn your degree completely online.

Frequently asked questions

Have questions about the Marketing BS program? Below are answers to common questions about admissions, curriculum, career outcomes, and student experience.

Marketing graduates pursue careers in brand management, digital marketing, market research, sales leadership, social media strategy, advertising, sports marketing, and more. Every organization — from startups to global brands — needs professionals who understand how to reach customers and drive growth.

Both. Marketing blends creativity with data-driven decision-making. You’ll learn how to develop compelling campaigns and how to measure their impact through analytics, research, and performance metrics.

Yes. Marketing students apply what they learn through internships, client-based projects, and case competitions. You graduate with experience — not just theory.

Absolutely. Marketing skills are transferable across industries. Whether your interest is sports, digital media, product launches, or global brands, marketing gives you the foundation to build influence and drive results.

Marketing professionals shape brand strategy, guide customer experience, and influence revenue growth. By combining strategic thinking, communication skills, and data analysis, marketing majors are well positioned for leadership roles across industries.

Yes. Marketing pairs well with finance, management, management information systems, communication, entrepreneurship, and more — allowing you to customize your skill set for your career goals.