MKT 443: Social Media Marketing

Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.

2022 Fall
Class#SctTypeSeatsUnits
9772 01 Lecture 30 3.00
Days Start End
MON TUE WED THU FRI SAT 2:00 PM EDT 3:15 PM EDT
Instructor: Steven White Class status:
Enrollment Section
Class instruction mode: In Person
2022 Fall
Class#SctTypeSeatsUnits
9773 02 Lecture 30 3.00
Days Start End
MON TUE WED THU FRI SAT 9:30 AM EDT 10:45 AM EDT
Instructor: Steven White Class status:
Enrollment Section
Class instruction mode: In Person