Griffin Cottle

Griffin Cottle

Assistant Professor of Management and Entrepreneurship

Management & Marketing



Charlton College of Business 229


2020University of Missouri-Kansas CityPhD
2009Syracuse UniversityMPA
2004University of Northern ColoradoBA


Online and Continuing Education Courses


Research interests

  • Entrepreneurship
  • New Venture Strategy
  • Stakeholder Theory

Prof. Cottle’s research is motivated by two closely related questions: first, what strategic actions do entrepreneurs engage in during the early stages of the new venture creation process; and second, what are the short-term performance outcomes of those actions in terms of firm-level success? His research therefore fits broadly within the domain of strategic entrepreneurship, and is largely motivated by his experience as a practitioner in the Louisville startup community. His recent publications examine the impact that exaggeration has on investor decision-making, and how we measure the creation and destruction of value in entrepreneurship. His is currently focused on understanding the impact that strategic pivots have on customers and new venture teams, and tracing the origins of the Lean Startup approach in academia.

    Request edits to your profile