Education

Teaching

Online and Continuing Education Courses

Research

Research interests

• Entrepreneurship
• New Venture Strategy
• Stakeholder Theory

Prof. Cottle’s research is motivated by two closely related questions: first, what strategic actions do entrepreneurs engage in during the early stages of the new venture creation process; and second, what are the short-term performance outcomes of those actions in terms of firm-level success? His research therefore fits broadly within the domain of strategic entrepreneurship, and is largely motivated by his experience as a practitioner in the Louisville startup community. His recent publications examine the impact that exaggeration has on investor decision-making, and how we measure the creation and destruction of value in entrepreneurship. His is currently focused on understanding the impact that strategic pivots have on customers and new venture teams, and tracing the origins of the Lean Startup approach in academia.

Latest from Griffin

Featured on

• March 20, 2023 Three student teams win prizes at Startup Weekend
• December 4, 2022 Three student teams win cash prizes at the Corsair Idea Challenge
• November 7, 2022 Charlton College of Business to host multiple entrepreneurial events in November