Griffin Cottle

faculty

Griffin Cottle

Assistant Professor of Management and Entrepreneurship

Management & Marketing

508-999-8940

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Charlton College of Business 229

Education

2020University of Missouri-Kansas CityPhD
2009Syracuse UniversityMPA
2004University of Northern ColoradoBA

Teaching

Courses

Fundamentals of starting and operating a successful small business. This course traces the development of a business from the entrepreneurial concept to the profitable operating stage. It examines small business issues in such areas as marketing, personnel, finance, operations, and managing the family business.

Fundamentals of starting and operating a successful small business. This course traces the development of a business from the entrepreneurial concept to the profitable operating stage. It examines small business issues in such areas as marketing, personnel, finance, operations, and managing the family business.

Examination of the role of the entrepreneur in the conception, start-up, and development of new independent businesses. New venture problems to be studied include identification of possible new products and services, evaluation of practical commercial potential, and development of a business plan, with attention to financing, operating, and marketing.

Examination of the role of the entrepreneur in the conception, start-up, and development of new independent businesses. New venture problems to be studied include identification of possible new products and services, evaluation of practical commercial potential, and development of a business plan, with attention to financing, operating, and marketing.

Teaching

Online and Continuing Education Courses

Examination of the role of the entrepreneur in the conception, start-up, and development of new independent businesses. New venture problems to be studied include identification of possible new products and services, evaluation of practical commercial potential, and development of a business plan, with attention to financing, operating, and marketing.

Fundamentals of starting and operating a successful small business. This course traces the development of a business from the entrepreneurial concept to the profitable operating stage. It examines small business issues in such areas as marketing, personnel, finance, operations, and managing the family business.
Register for this course.

Research

Research interests

  • Entrepreneurship
  • New Venture Strategy
  • Stakeholder Theory

Prof. Cottle’s research is motivated by two closely related questions: first, what strategic actions do entrepreneurs engage in during the early stages of the new venture creation process; and second, what are the short-term performance outcomes of those actions in terms of firm-level success? His research therefore fits broadly within the domain of strategic entrepreneurship, and is largely motivated by his experience as a practitioner in the Louisville startup community. His recent publications examine the impact that exaggeration has on investor decision-making, and how we measure the creation and destruction of value in entrepreneurship. His is currently focused on understanding the impact that strategic pivots have on customers and new venture teams, and tracing the origins of the Lean Startup approach in academia.