Catharine Curran, PhD

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

Skills needed to operate or work in international businesses. The course will familiarize students with recent developments in the international marketplace, acquaint them with how international business is conducted in a changing world economy, and examine the differing cultural, economic, financial, legal, political and social environments found in the international marketplace. Topics addressed include the nature and scope of international business, the framework for international transactions, the nation-state and international business, assessing national environments and managing the multinational enterprise.
Register for this course.

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Register for this course.

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.