MKT 331: Integrated Marketing Communica
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
|MON TUE WED THU FRI SAT||2:00 PM EDT||3:15 PM EDT||CCB-248|
|Instructor: Catharine Curran||Class status: O|
|Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor|
|Class instruction mode: In Person|