MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

2022 Fall
Class#SctTypeSeatsUnits
9765 01 Lecture 35 3.00
Days Start End Location
MON TUE WED THU FRI SAT 2:00 PM EDT 3:15 PM EDT CCB-248
Instructor: Catharine Curran Class status:
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Enrollment Section
Class instruction mode: In Person