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MKT 331: Integrated Marketing Communica - fall

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.

Class#SctTypeSeatsUnits
13419 01 Lecture 35 3.00
Days Start End Location
MON TUE WED THU FRI SAT 11:00 AM EST 12:15 PM EST CCB-115
Instructor: Catharine Curran Class status:
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Enrollment Section
Class instruction mode: In Person