MKT 360: Business-To-Business Mkt - fall

Prereq: MKT 311 or MKT 211, Jr. Standing, CCB Majors Only

This course examines business-to-business marketing strategies used to create value, strengthen customer relationships, and support organizational goals. Students analyze current business markets and develop strategies in response to market opportunities, competitive dynamics, and changing buyer needs. Topics include organizational buying behavior, multi-stakeholder decision-making, high-value account targeting, key account management, technological advancements, global interdependence, supply chain risk, and ethical and sustainable business practices.