MKT 360: Business-To-Business Mkt
Prereq: MKT 311 or MKT 211, Jr. Standing, CCB Majors Only
A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
|MON TUE WED THU FRI SAT||1:00 PM EDT||1:50 PM EDT|
|Instructor: Jennifer Dekkers||Class status: O|
|Prereq: MKT 311 or MKT 211, Jr. Standing, CCB Majors Only|
|Class instruction mode: In Person|