MKT 431: Consumer Behavior

Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only

A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.

2022 Fall
Class#SctTypeSeatsUnits
9769 01 Lecture 30 3.00
Days Start End
MON TUE WED THU FRI SAT 9:30 AM EDT 10:45 AM EDT
Instructor: Anoosha Izadi Class status:
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
Enrollment Section
Class instruction mode: In Person