MKT 431: Consumer Behavior - fall
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
| Class# | Sct | Type | Seats | Units | ||||
|---|---|---|---|---|---|---|---|---|
| 5722 | 01 | Lecture | 30 | 3.00 | ||||
| Days | Start | End | ||||||
| MON TUE WED THU FRI SAT | 2:00 PM EDT | 2:50 PM EDT | ||||||
| Instructor: Anoosha Izadi | Class status: O | |||||||
| Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only | ||||||||
| Enrollment Section | ||||||||
| Class instruction mode: In Person | ||||||||