MKT 431: Consumer Behavior
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
2023 Fall | ||||||||
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Class# | Sct | Type | Seats | Units | ||||
10772 | 01 | Lecture | 30 | 3.00 | ||||
Days | Start | End | ||||||
MON TUE WED THU FRI SAT | 9:30 AM EDT | 10:45 AM EDT | ||||||
Instructor: Anoosha Izadi | Class status: O | |||||||
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only | ||||||||
Enrollment Section | ||||||||
Class instruction mode: In Person |