MKT 431: Consumer Behavior
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
|MON TUE WED THU FRI SAT||9:30 AM EST||10:45 AM EST||CCB-248|
|Instructor: Anoosha Izadi||Class status: O|
|Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only|
|Class instruction mode: In Person|