MKT 442: Marketing Research

Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor

An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.

2022 Fall
Class#SctTypeSeatsUnits
9771 01 Lecture 30 3.00
Days Start End Location
MON TUE WED THU FRI SAT 12:30 PM EDT 1:45 PM EDT Textile Building 001
Instructor: Peter Karlson Class status:
Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor
Enrollment Section
Class instruction mode: In Person