MKT 650: Marketing Strategy - fall

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

2023 Fall
Class#SctTypeSeatsUnits
10777 01 Lecture 25 3.00
Days Start End Location
MON TUE WED THU FRI SAT 5:30 PM EDT 8:30 PM EDT CCB-248
Instructor: José Domingo Mora Class status:
Enrollment Section
Class instruction mode: In Person
2023 Fall
Class#SctTypeSeatsUnits
14236 02 Lecture 25 3.00
Days Start End Location
MON TUE WED THU FRI SAT 3:30 PM EDT 4:45 PM EDT LARTS-106
Instructor: José Domingo Mora Class status:
Enrollment Section
Class instruction mode: In Person