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MKT 650: Marketing Strategy - fall

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.

Class#SctTypeSeatsUnits
11372 01 Lecture 28 3.00
Days Start End Location
MON TUE WED THU FRI SAT 5:30 PM EST 8:30 PM EST CCB-248
Instructor: José Domingo Mora Class status:
Enrollment Section
Class instruction mode: In Person
Class#SctTypeSeatsUnits
11395 02 Lecture 25 3.00
Days Start End Location
MON TUE WED THU FRI SAT 3:30 PM EST 4:45 PM EST CCB-248
Instructor: José Domingo Mora Class status:
Enrollment Section
Class instruction mode: In Person