professor at commencement

Steven White, DBA

Professor

Management & Marketing

508-999-8267

508-999-8646

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Charlton College of Business 323


Education

1996Cleveland State UniversityPhD
1991Cleveland State UniversityMBA
1987Bowling Green State UniversityMA
1985Bowling Green State UniversityBS

Teaching

  • Marketing principles
  • Social media marketing
  • International marketing
  • Interactive marketing
  • Marketing strategy

Teaching

Online and Continuing Education Courses

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Register for this course.

Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.
Register for this course.

An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.
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Research

Research Interests

  • Sustainable development
  • International services marketing
  • Green business
  • Marketing services
  • Global and social entrepreneurship

Dr. White has been a professor of marketing & international business at the Charlton College of Business sinc 1998. From January 2006 through May 2010, he served as chairperson of the department of management and marketing in the Charlton College of Business and from June 2010 through June 2012, as director of the university's sustainability studies program during which time the university’s graduate certificate in sustainable development was developed and launched.  Since 2000, he has co-organized and guided 200+ students on alternative spring break task force missions to 24 cities in 15 countries (Argentina, Belgium, Brazil, Cape Verde, Chile, China, Costa Rica, England, France, Germany, Italy, Mexico, Peru, Portugal (including Azores) and Spain). Additionally, he has co-organized and guided trade missions in partnership with the Massachusetts Office of International Trade and Investment (MOITI).

Prior to entering academia Dr. White was vice president of an advertising agency, promoted sporting and special events, managed outdoor sporting goods stores/ski shops and served as an alpine ski instructor.

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