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faculty
Steven White, DBA
Professor
Management & Marketing
Contact
508-999-8267
508-999-8646
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Charlton College of Business 323
Education
| 1996 | Cleveland State University | DBA |
| 1991 | Cleveland State University | MBA |
| 1987 | Bowling Green State University | MA |
| 1985 | Bowling Green State University | BS |
Teaching
- Marketing principles
- Social media marketing
- International marketing
- Interactive marketing
- Marketing strategy
Teaching
Programs
Programs
- Business Administration MBA
- Business Administration Online MBA
- MBA: Business Analytics
- General Business Administration BS
- General Business Administration Online BS
- Juris Doctor & Master of Business Administration JD, MBA
- Marketing BS
Teaching
Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.
Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.
Teaching
Online and Continuing Education Courses
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
Register for this course.
Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.
Register for this course.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
Register for this course.
Research
Research interests
- Sustainable development
- International services marketing
- Green business
- Marketing services
- Global and social entrepreneurship
Dr. White has been a professor of marketing & international business at the Charlton College of Business since 1998. From January 2006 through May 2010, he served as chairperson of the department of management and marketing in the Charlton College of Business and from June 2010 through June 2012, as director of the university's sustainability studies program during which time the university’s graduate certificate in sustainable development was developed and launched. Since 2000, he has co-organized and guided 200+ students on alternative spring break task force missions to 24 cities in 15 countries (Argentina, Belgium, Brazil, Cape Verde, Chile, China, Costa Rica, England, France, Germany, Italy, Mexico, Peru, Portugal (including Azores) and Spain). Additionally, he has co-organized and guided trade missions in partnership with the Massachusetts Office of International Trade and Investment (MOITI).
Prior to entering academia Dr. White was vice president of an advertising agency, promoted sporting and special events, managed outdoor sporting goods stores/ski shops and served as an alpine ski instructor.