Steven White

administrator

Steven White, DBA

Professor / Interim Dean

Management & Marketing

Contact

508-999-8267

508-999-8646

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Charlton College of Business 323

Education

1996Cleveland State UniversityDBA
1991Cleveland State UniversityMBA
1987Bowling Green State UniversityMA
1985Bowling Green State UniversityBS

Teaching

  • Marketing principles
  • Social media marketing
  • International marketing
  • Interactive marketing
  • Marketing strategy

Teaching

Courses

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

Study under the supervision of a faculty member in an area not otherwise part of the discipline's course offerings. Conditions and hours to be arranged.

Teaching

Online and Continuing Education Courses

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
Register for this course.

Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.

Research

Research interests

  • Sustainable development
  • International services marketing
  • Green business
  • Marketing services
  • Global and social entrepreneurship

Dr. White has been a professor of marketing & international business at the Charlton College of Business since 1998. From January 2006 through May 2010, he served as chairperson of the department of management and marketing in the Charlton College of Business and from June 2010 through June 2012, as director of the university's sustainability studies program during which time the university’s graduate certificate in sustainable development was developed and launched.  Since 2000, he has co-organized and guided 200+ students on alternative spring break task force missions to 24 cities in 15 countries (Argentina, Belgium, Brazil, Cape Verde, Chile, China, Costa Rica, England, France, Germany, Italy, Mexico, Peru, Portugal (including Azores) and Spain). Additionally, he has co-organized and guided trade missions in partnership with the Massachusetts Office of International Trade and Investment (MOITI).

Prior to entering academia Dr. White was vice president of an advertising agency, promoted sporting and special events, managed outdoor sporting goods stores/ski shops and served as an alpine ski instructor.