Julia Yuzhu Li

Yuzhu Li, PhD

Professor

Decision & Information Sciences

508-910-9502

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Charlton College of Business 203

Education

2008University of Central FloridaPhD in Business Administration
2002Washington State UniversityMaster of Technology Management
1999Nankai University

Teaching

  • Information Systems
  • Project Management
  • Customer Analytics
  • Business Process Integration
  • Agile Development

Teaching

Online and Continuing Education Courses

Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.

Managing projects from an organizational perspective. Introducing project management with an emphasis in Technology. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 
Register for this course.

Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.
Register for this course.

Managing projects from an organizational perspective. Introducing project management with an emphasis in Technology. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.

Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.
Register for this course.

Managing projects from an organizational perspective. Introducing project management with an emphasis in healthcare. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 
Register for this course.

Research

Research activities

  • Editorial Review Board Member of Project Management Journal
  • Associate Track Editor for IS Design, Development, and Project Management Track at International Conferences on Information Systems (ICIS) 2022

Research

Research interests

  • Digital Transformation
  • Emerging Technologies (e.g. blockchain, no-code/low-code development, AI)
  • Information Systems Development (ISD)
  • Project Management
  • E-commerce

Select publications

  • Li, Y., Hsu, S., Sun, H. and Parolia, N. (2022).
    Team Leadership and Diversity Management in Information Systems Development Project Teams
    Pacific Asia Journal of the Association for Information Systems, 14(5), DOI: 10.17705/1pais.14501.
  • Sun, H., Li, Y.*, Hsu, S. and Wei, K. (2022).
    Transactive Memory Systems, Team Learning and Project Outcomes in Information Systems Development Projects: The Moderating Roles of Shared Leadership
    International Journal of Information Systems and Change Management, 13(1), 19-44.
  • Chi, M., Zhao, J., Huang, R., Li, Y. and Liu, Y. (2021).
    Digital Business Strategy as an Initiator of E-business Value Creation
    Int. J. of Mobile Communications, DOI: 10.1504/IJMC.2022.10039041.
  • Wei, K., Li, Y., Zha, Y. and Ma, J. (2019).
    Trust, risk and transaction intention in Consumer-to-Consumer E-marketplaces: An empirical comparison between Buyers’ and Sellers’ perspectives
    Industrial Management & Data Systems, 119(2), 331-350.
  • Jiang, J., Klein, G., Tsai, J. and Li, Y. (2018).
    Managing Multiple-Supplier Project Teams in New Software Development
    International Journal of Project Management, 36(7), 925-939.

Dr. Yuzhu (Julia) Li is a professor at Department of Decision and Information Sciences, University of Massachusetts Dartmouth. Her research interests center around behavioral project and program management, innovative technologies, and digital learning. Her work has appeared in journals, such as Information and Management, International Journal of Project Management, Industrial Management & Data Systems, Information Technology & People, and Journal of Systems and Software, and others.

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