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faculty
Yuzhu Li, PhD
Professor
Decision & Information Sciences
Contact
508-910-9502
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Charlton College of Business 203
Education
2008 | University of Central Florida | PhD in Business Administration |
2002 | Washington State University | Master of Technology Management |
1999 | Nankai University |
Teaching
- Information Systems
- Project Management
- Customer Analytics
- Business Process Integration
- Agile Development
Teaching
Courses
Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.
Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Teaching
Online and Continuing Education Courses
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Introduction to the strategy and theory of the design, development, adoption, and management of new information technologies. Managing the fast and ever changing IS environment will be a theme throughout this course. Effective technology management requires an understanding of the technology itself, the organizational environment in which it will be developed and applied, and the encompassing society's overall technological flow and absorption processes. Students will also learn, through hands-on experience from an end-user perspective, how to use corporate data resources effectively through enterprise systems.
A comprehensive overview of information technology methodologies which are widely applied in small businesses. Topics include characteristics of small business that are related to the use of information technology, end user computing, small business decision support systems, small business intelligence, social media for small business, cloud computing for small business, and open source software for small business.
Managing projects from an organizational perspective. Introducing project management with an emphasis in Technology. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.
Capstone course in the Management Information Systems program. The course incorporates concepts and skills from throughout the MIS curriculum and introduces concepts in project management and teamwork. Students, working in teams, design and implement information technology-based solutions to real business problems in real companies. More specifically, the course assists the student in developing an understanding of the purpose and benefits of project management by examining the concepts, practices, processes, tools, techniques and resources used by the project manager throughout the project lifecycle. Students will also learn to use project management software.
Register for this course.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Managing projects from an organizational perspective. Introducing project management with an emphasis in healthcare. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.
Register for this course.
Research
Research activities
- Treasurer of New England Association of Information Systems Chapter
- Editorial Review Board Member of Project Management Journal
- Associate Editor of Nankai Business Review International
- Associate Track Editor for IS Design, Development, and Project Management Track at International Conferences on Information Systems (ICIS) 2023
- Mini-track co-chair, IT Adoption & Diffusion Models in DSR of 2023 AMCIS Track Adoption and Diffusion of Information Technology
Research
Research interests
- Digital Transformation
- Emerging Technologies (e.g. blockchain, no-code/low-code development, AI)
- Information Systems Development (ISD)
- Project Management
- E-commerce
Select publications
- Zhou, C., Xing, L., Liu, Q., & Li, Y. (2023).
System-Level Dependability Analysis of Bitcoin under Eclipse and 51% Attacks
International Journal of Mathematical, Engineering and Management Sciences, 8 (4), 547-559. - McCarthy, S., O’Raghallaigh, P., Li, Y., and Adam, F. (2023).
Control Enactment in Context: Understanding the Interaction of Controlee and Controller Perceptions in Interorganisational Project Teams
Information Systems Journal, 33(5), 1029-1084. - Cheng, K.-T., Hsu, J. S.-C., Li, Y., & Brading, R. (2023).
Intellectual capital and team resilience capability of information system development project teams
Information & Management, 60(1) - Li, Y., Hsu, S., Sun, H. and Parolia, N. (2022).
Team Leadership and Diversity Management in Information Systems Development Project Teams
Pacific Asia Journal of the Association for Information Systems, 14(5), DOI: 10.17705/1pais.14501. - Sun, H., Li, Y.*, Hsu, S. and Wei, K. (2022).
Transactive Memory Systems, Team Learning and Project Outcomes in Information Systems Development Projects: The Moderating Roles of Shared Leadership
International Journal of Information Systems and Change Management, 13(1), 19-44.
Dr. Yuzhu (Julia) Li is a professor at Department of Decision and Information Sciences, University of Massachusetts Dartmouth. Her research interests center around behavioral project and program management, innovative technologies, and digital learning. Her work has appeared in journals, such as Information and Management, International Journal of Project Management, Industrial Management & Data Systems, Information Technology & People, and Journal of Systems and Software, and others.