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Yuzhu Li, PhD
Associate Professor
Decision & Information Sciences
Contact
508-910-9502
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Charlton College of Business 203
Education
| 2008 | University of Central Florida | PhD in Business Administration |
| 2002 | Washington State University | MS |
| 1999 | Nankai University |
Teaching
- Information Systems
- Project Management
- Customer Analytics
- Business Process Integration
- Agile Development
Teaching
Courses
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.
Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.
Teaching
Online and Continuing Education Courses
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Managing projects from an organizational perspective. Introducing project management with an emphasis in Technology. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.
Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications.
Register for this course.
Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.
Register for this course.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.
Register for this course.
Managing projects from an organizational perspective. Introducing project management with an emphasis in healthcare. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.
Register for this course.
Research
Research Interests
- Information Systems Development (ISD)
- Information technology project management
- Team leadership
- Organizational learning
- E-commerce
Select publications
- Chi, M., Zhao, J., Huang, R., Li, Y. and Liu, Y. (2021).
Digital Business Strategy as an Initiator of E-business Value Creation
Int. J. of Mobile Communications, DOI: 10.1504/IJMC.2022.10039041. - Wei, K., Li, Y., Zha, Y. and Ma, J. (2019).
Trust, risk and transaction intention in Consumer-to-Consumer E-marketplaces: An empirical comparison between Buyers’ and Sellers’ perspectives
Industrial Management & Data Systems, 119(2), 331-350. - Jiang, J., Klein, G., Tsai, J. and Li, Y. (2018).
Managing Multiple-Supplier Project Teams in New Software Development
International Journal of Project Management, 36(7), 925-939. - Lu, X., Rai, B., Zhong, Y. and Li, Y. (2018).
Cluster-based smartphone predictive analytics for application usage and next location prediction
International Journal of Business Intelligence Research, 9(2), 64-80. - Wang, S.Y., Hsu, S., Li, Y., and Lin, T. (2018).
Promoting Uncommon Knowledge Use within IS Department: Human Resource Management Perspective
Information Technology & People, 31(5), 1008-1034.
Dr. Yuzhu (Julia) Li is an associate professor of Department of Decision and Information Sciences, the University of Massachusetts at Dartmouth. She received her PhD in Management Information Systems (MIS), University of Central Florida. Her research area includes project management, particularly project teamwork processes, technology-mediated learning, and the use of IT in organizations. Her work has been published in several journals, such as Information and Management, International Journal of Project Management, Journal of Systems and Software, and others.