MGT 471: Small Business Strategy - fall

Prerequisite: MGT 311 or MGT 201 Prerequisite: MGT 311 or MGT 201

Capstone course for the Entrepreneurship major. Examines the processes and skills needed to create a new venture. Topics covered include: the uncertainties and stresses prevalent in startup situations; evidence-based research methodologies; assessment of new opportunities; examination of dynamic business models; marketing entrepreneurial ventures and strategic planning and financing. Students will develop a business plan for a new business that is useful for both internal and external audiences.