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David Bell
Full Time Lecturer
Management & Marketing
Contact
508-999-8347
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Charlton College of Business 206
Education
| 1980 | Haverford College | BA |
| 1984 | The Wharton School, University of Pennsylvania | MBA |
Teaching
- Management
- Marketing
- Entrepreneurship
- Strategy
Teaching
Courses
An interactive skills-building course designed to take a thoughtful look at the key skills necessary for personal and managerial success in organizations. Students will develop interpersonal skills relating to understanding themselves, understanding and working with others, understanding and working in teams, and leading individuals and groups.
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Teaching
Online and Continuing Education Courses
Capstone course for the MBA. The course examines competitive factors impacting firms and the design of a competitive global strategy. Primary emphasis is on managerial skill development focused on enhancing effective organizational operations in today's globally competitive environment. The course analyzes components of a strategic plan: formulating, implementing, and controlling its execution and evaluating its success in a global context.
Register for this course.
An interactive skills-building course designed to take a thoughtful look at the key skills necessary for personal and managerial success in organizations. Students will develop interpersonal skills relating to understanding themselves, understanding and working with others, understanding and working in teams, and leading individuals and groups.
Register for this course.
An introduction to the basic principles of enterprise management. Students will be introduced to the various functions of management including planning, organizing, directing and controlling.
Register for this course.
Research
Research Activities
- Regulatory claims for food and nutrition products
- Establishing defensible IP in food and nutrition consumer product markets
- The increasing role of consumer ethics in branded product marketing
Research
Research Interests
- Small business best practices
- New product development
- Consumer dynamics
- Business startup success factors