David Bell

Full-time Lecturer

Management & Marketing

508-999-8347

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Charlton College of Business 206


Education

1980Haverford CollegeBA
1984The Wharton School, University of PennsylvaniaMBA

Teaching

  • Management
  • Marketing
  • Entrepreneurship
  • Strategy

Research

Research interests

  • Small business best practices
  • New product development
  • Consumer dynamics
  • Business startup success factors

Research

Research Activities

  • Regulatory claims for food and nutrition products
  • Establishing defensible IP in food and nutrition consumer product markets
  • The increasing role of consumer ethics in branded product marketing

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