faculty
David Bell
Assistant Teaching Professor
Management & Marketing
Contact
508-999-8347
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Charlton College of Business 325
Education
| 1984 | The Wharton School, University of Pennsylvania | MBA |
| 1980 | Haverford College | BA |
Teaching
- Management
- Marketing
- Entrepreneurship
- Strategy
Programs
Courses
A service learning class where students will learn and use project management techniques as they benefit the campus community through their project work. Teams are incredibly important in the modern workplace and the techniques to lead them effectively can also be helpful in everyday life. In this course, you will learn about the goals, strategies, and teamwork behind effectively managing teams. We will cover what makes effective teams developing communication, leadership, management, and critical thinking skills.
Capstone course for the Entrepreneurship major. Examines the processes and skills needed to create a new venture. Topics covered include: the uncertainties and stresses prevalent in startup situations; evidence-based research methodologies; assessment of new opportunities; examination of dynamic business models; marketing entrepreneurial ventures and strategic planning and financing. Students will develop a business plan for a new business that is useful for both internal and external audiences.
Capstone course for the Entrepreneurship major. Examines the processes and skills needed to create a new venture. Topics covered include: the uncertainties and stresses prevalent in startup situations; evidence-based research methodologies; assessment of new opportunities; examination of dynamic business models; marketing entrepreneurial ventures and strategic planning and financing. Students will develop a business plan for a new business that is useful for both internal and external audiences.
The capstone course for majors in business administration. Drawing on knowledge and skills developed across the business curriculum, students apply functional expertise, communication skills, problem-solving abilities, and relevant analytical frameworks to complex issues facing senior management in contemporary organizations. Emphasis is placed on strategic decision-making, ethical leadership, sustainability, AI-related business challenges and opportunities, and real-world business applications. This course is to be taken during the last year of the student's program.
The capstone course for majors in business administration. Drawing on knowledge and skills developed across the business curriculum, students apply functional expertise, communication skills, problem-solving abilities, and relevant analytical frameworks to complex issues facing senior management in contemporary organizations. Emphasis is placed on strategic decision-making, ethical leadership, sustainability, AI-related business challenges and opportunities, and real-world business applications. This course is to be taken during the last year of the student's program.
The capstone course for majors in business administration. Drawing on knowledge and skills developed across the business curriculum, students apply functional expertise, communication skills, problem-solving abilities, and relevant analytical frameworks to complex issues facing senior management in contemporary organizations. Emphasis is placed on strategic decision-making, ethical leadership, sustainability, AI-related business challenges and opportunities, and real-world business applications. This course is to be taken during the last year of the student's program.
Online and Continuing Education Courses
As a capstone course for MBA, the main focus is to assimilate all knowledge acquired in other courses and see how various functional departments are coherently used in attaining sustained competitive advantage to organizations. Starting from mission statement to explaining the importance of formulating strategies and implementing the strategies in competitive environment will be the learning objectives. Along with the theoretical underpinnings, application of various types of strategies will be explained through simulated games and case studies.
This interactive course develops interpersonal, communication, teamwork, and leadership skills needed for professional success. Through practice-based learning, students strengthen self-awareness, persuasion, conflict management, team facilitation, and creative problem-solving abilities. The course also examines collaboration in hybrid and virtual work environments, including the growing role of AI-mediated communication and digital collaboration tools. A career development component helps students connect classroom learning to career readiness.
As a capstone course for MBA, the main focus is to assimilate all knowledge acquired in other courses and see how various functional departments are coherently used in attaining sustained competitive advantage to organizations. Starting from mission statement to explaining the importance of formulating strategies and implementing the strategies in competitive environment will be the learning objectives. Along with the theoretical underpinnings, application of various types of strategies will be explained through simulated games and case studies.
Research
Research activities
- Regulatory claims for food and nutrition products
- Establishing defensible IP in food and nutrition consumer product markets
- The increasing role of consumer ethics in branded product marketing
Research awards
- $ 1,400,112 awarded by Massachusetts Technology Collaborative for A Digital Twin for the Massachusetts Shellfish Aquaculture Industry
Research interests
- Small business best practices
- New product development
- Consumer dynamics
- Business startup success factors