David Bell
Full-time Lecturer
Management & Marketing
Contact
508-999-8347
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Charlton College of Business 206
Education
| 1980 | Haverford College | BA |
| 1984 | The Wharton School, University of Pennsylvania | MBA |
Teaching
- Management
- Marketing
- Entrepreneurship
- Strategy
Research
Research interests
- Small business best practices
- New product development
- Consumer dynamics
- Business startup success factors
Research
Research Activities
- Regulatory claims for food and nutrition products
- Establishing defensible IP in food and nutrition consumer product markets
- The increasing role of consumer ethics in branded product marketing