MKT 311: Principles of Marketing - fall

Prerequisite: Junior standing; CCB majors and minors

General Education requirement: Ethics

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Class#SctTypeSeatsUnits
13924 7101 Lecture 25 3.00
Days Location
MON TUE WED THU FRI SAT Online
Instructor: Wencheng Joseph Chang Class status:
Prerequisite: Junior standing; CCB majors and minors
Enrollment Section
Class instruction mode: On-Line