MKT 421: Advertising - fall

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Class 13190

Section 01 · Lecture · 3.00 units

Enrolling
Seats
30
Days
Monday Wednesday
Time
3:30 PM - 4:45 PM ET
Instruction mode
In Person
Prerequisite
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Section type
Enrollment Section