MKT 421: Advertising - fall
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
|Instructor:||Class status: C|
|Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors|
|Class instruction mode: In Person|