MKT 421: Advertising
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
| 2023 Fall | ||||||||
|---|---|---|---|---|---|---|---|---|
| Class# | Sct | Type | Seats | Units | ||||
| 10771 | 01 | Lecture | 30 | 3.00 | ||||
| Days | Start | End | ||||||
| MON TUE WED THU FRI SAT | 3:30 PM EDT | 4:45 PM EDT | ||||||
| Instructor: José Domingo Mora | Class status: O | |||||||
| Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors | ||||||||
| Enrollment Section | ||||||||
| Class instruction mode: In Person | ||||||||