MKT 421: Advertising - fall

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

2023 Fall
Class#SctTypeSeatsUnits
10771 01 Lecture 30 3.00
Instructor: Class status:
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Enrollment Section
Class instruction mode: In Person