MKT 421: Advertising
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
|MON TUE WED THU FRI SAT||3:30 PM EDT||4:45 PM EDT|
|Instructor: José Domingo Mora||Class status: O|
|Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors|
|Class instruction mode: In Person|