MKT 421: Advertising - fall

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

What is advertising, how it is developed, how it is delivered and how is its effectiveness assessed. The course reviews both digital media and the expanding possibilities for legacy media, as well as the state-of-the-art in persuasion and advertising research, including neuromarketing, data mining, experimental methods and artificial intelligence.

Class 13190

Section 01 · Lecture · 3.00 units

Enrolling
Seats
30
Days
Monday Wednesday
Time
3:30 PM - 4:45 PM ET
Instructor
José Domingo Mora
Location
Science & Engr 114
Instruction mode
In Person
Prerequisite
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Section type
Enrollment Section