MKT 421: Advertising - spring

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Class#SctTypeSeatsUnits
14863 7101 Lecture 25 3.00
Days Location
MON TUE WED THU FRI SAT Online
Instructor: José Domingo Mora Class status:
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Enrollment Section
Class instruction mode: On-Line