MKT 421: Advertising

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

2023 Spring
Class#SctTypeSeatsUnits
13290 01 Lecture 40 3.00
Days Start End
MON TUE WED THU FRI SAT 3:30 PM EST 4:45 PM EST
Instructor: José Domingo Mora Class status:
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Enrollment Section
Class instruction mode: In Person