MKT 421: Advertising - spring

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

What is advertising, how it is developed, how it is delivered and how is its effectiveness assessed. The course reviews both digital media and the expanding possibilities for legacy media, as well as the state-of-the-art in persuasion and advertising research, including neuromarketing, data mining, experimental methods and artificial intelligence.