MKT 421: Advertising - spring

Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors

Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.

Class 12107

Section 01 · Lecture · 3.00 units

Enrolling
Seats
30
Days
Monday Wednesday Friday
Time
4:00 PM - 4:50 PM ET
Instructor
José Domingo Mora
Location
CCB-248
Instruction mode
In Person
Prerequisite
Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
Section type
Enrollment Section