MKT 425: Product Strategy - fall
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
| Class# | Sct | Type | Seats | Units |
|---|---|---|---|---|
| 5740 | 01B | Lecture | 35 | 3.00 |
| Days | Location | |||
| MON TUE WED THU FRI SAT | Science & Engr 210 | |||
| Instructor: Jennifer Dekkers | Class status: C | |||
| Enrollment Section | ||||
| Class instruction mode: Blended | ||||