MKT 425: Product Strategy
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
| 2023 Fall | ||||
|---|---|---|---|---|
| Class# | Sct | Type | Seats | Units |
| 13121 | 01B | Lecture | 35 | 3.00 |
| Days | Start | End | ||
| MON TUE WED THU FRI SAT | 9:00 AM EDT | 9:50 AM EDT | ||
| Instructor: Jennifer Dekkers | Class status: O | |||
| Enrollment Section | ||||
| Class instruction mode: Blended | ||||