MKT 425: Product Strategy - fall

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

2023 Fall
Class#SctTypeSeatsUnits
13121 01B Lecture 35 3.00
Days Start End Location
MON TUE WED THU FRI SAT 9:00 AM EDT 9:50 AM EDT Dion 109
Instructor: Jennifer Dekkers Class status:
Enrollment Section
Class instruction mode: Blended