MKT 425: Product Strategy - fall

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Class#SctTypeSeatsUnits
11387 01 Lecture 35 3.00
Days Start End
MON TUE WED THU FRI SAT 3:30 PM EDT 4:45 PM EDT
Instructor: Selcan Kara Class status:
Enrollment Section
Class instruction mode: In Person