MKT 425: Product Strategy - fall

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Class 11387

Section 01 · Lecture · 3.00 units

Enrolling
Seats
35
Days
Tuesday Thursday
Time
3:30 PM - 4:45 PM ET
Instructor
Selcan Kara
Instruction mode
In Person
Section type
Enrollment Section