MKT 425: Product Strategy - spring
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
|MON TUE WED THU FRI SAT||11:00 AM EST||12:15 PM EST|
|Instructor: Jennifer Dekkers||Class status: C|
|Class instruction mode: Blended|