MKT 425: Product Strategy

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

2023 Spring
Class#SctTypeSeatsUnits
13723 01 Lecture 30 3.00
Days Start End
MON TUE WED THU FRI SAT 3:30 PM EST 4:45 PM EST
Instructor: Jennifer Dekkers Class status:
Enrollment Section
Class instruction mode: In Person