MKT 425: Product Strategy - spring
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
2024 Spring | ||||
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Class# | Sct | Type | Seats | Units |
11570 | 01B | Lecture | 30 | 3.00 |
Days | Start | End | ||
MON TUE WED THU FRI SAT | 11:00 AM EST | 12:15 PM EST | ||
Instructor: Jennifer Dekkers | Class status: C | |||
Enrollment Section | ||||
Class instruction mode: Blended |