MKT 425: Product Strategy
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
| 2023 Spring | ||||
|---|---|---|---|---|
| Class# | Sct | Type | Seats | Units |
| 13723 | 01 | Lecture | 30 | 3.00 |
| Days | Start | End | Location | |
| MON TUE WED THU FRI SAT | 3:30 PM EDT | 4:45 PM EDT | Dion 101 | |
| Instructor: Jennifer Dekkers | Class status: O | |||
| Enrollment Section | ||||
| Class instruction mode: In Person | ||||