MKT 425: Product Strategy
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
|MON TUE WED THU FRI SAT||3:30 PM EDT||4:45 PM EDT||Dion 101|
|Instructor: Jennifer Dekkers||Class status: O|
|Class instruction mode: In Person|