MKT 425: Product Strategy - spring

The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Class#SctTypeSeatsUnits
5067 01B Lecture 30 3.00
Days
MON TUE WED THU FRI SAT
Instructor: Jennifer Dekkers Class status:
Enrollment Section
Class instruction mode: Blended
Class#SctTypeSeatsUnits
13689 7101 Lecture 25 3.00
Days Location
MON TUE WED THU FRI SAT Online
Instructor: Jennifer Dekkers Class status:
Enrollment Section
Class instruction mode: On-Line