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Guide to Web Writing

The information on your site is important to students, prospective students, the community, and other audiences. Here are guidelines to help you create and correctly format your site content.

Web content basics

Essential elements of web content.

Writing for the web

Best practices for creating web content.


Tips for adding links to your content.

Using PDFs

Appropriate uses for PDFs.

University identification

How to refer to UMass Dartmouth and UMass Law correctly.

Style tips

Tips for abbreviations, acronyms, capitalization, numbers, time, and more.


How to use periods, commas, quotation marks, hyphens, dashes, etc.

Word use & capitalization

Tips for word use and capitalization: academic degrees, ethnicities, states, seasons, and more.

Commonly confused words & phrases

A list of words and phrases that are often confused and misused.


Online style and writing resources.

Marketing support

Access templates, presentation tools and submit marketing job requests.

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