MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: Textile Building 001

Class: #7718

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: Library Lecture Hall 207

Class: #7718

Wed, Sep 4, 2019 - Mon, Dec 9, 2019

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: CCB-341

Class: #10409

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

Course information

3.00 credits
Section 01: Undergraduate Lecture
Instructor(s): 

Location: CCB-247

Class: #10409

Tue, Jan 21, 2020 - Wed, Apr 29, 2020

Status: 

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