MKT 331: Integrated Marketing Communica

Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor

Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.

2021 Spring
Class#SctTypeSeatsUnits
7104 01 Lecture 45 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 2:00 PM EST 3:15 PM EST Synchronous Online
Instructor: Catharine Curran Class status:
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Enrollment Section
Class instruction mode: On-Line
2021 Fall
Class#SctTypeSeatsUnits
12065 01 Lecture 40 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 2:00 PM EST 3:15 PM EST CCB-247
Instructor: Catharine Curran Class status:
Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Enrollment Section
Class instruction mode: In Person

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