MKT 443: Social Media Marketing

Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.

2021 Fall
Class#SctTypeSeatsUnits
12072 01 Lecture 30 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 2:00 PM EST 3:15 PM EST
Instructor: Steven White Class status:
Enrollment Section
Class instruction mode: In Person
2021 Fall
Class#SctTypeSeatsUnits
12073 02 Lecture 30 3.00
DaysStartEndLocation
MON TUE WED THU FRI SAT 9:30 AM EST 10:45 AM EST
Instructor: Steven White Class status:
Enrollment Section
Class instruction mode: In Person

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