Marketing Online
BS

Online Undergraduate

Earn your degree online at UMassD

Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

identify potential markets
develop marketing and pricing strategies
estimate the demand for products and services
integrate e-commerce and social media into marketing strategies
conduct primary and secondary marketing research
lead marketing communications and sales presentations
perform statistical analyses

Flexibly designed with part-time learners in mind, our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.

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Best Colleges US News Business Programs 2024

With our generous transfer policy, students with existing credits may transfer up to 90 credits from a regionally accredited institution.

UMass Dartmouth marketing students must complete 120 credits to graduate.

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

evaluate an organization's objectives
analyze internal and external environments
create effective marketing strategies and tactics

Sample Course Offerings

Examples of courses offered in marketing include (course offerings subject to change):

Business-To-Business Marketing
Product Strategy
Consumer Behavior
Integrated Marketing Communication
Marketing Intelligence and Information Technology
Social Media Marketing

Course descriptions, schedules and requirements

Student success

Career Opportunities

Graduates have a solid foundation for pursuing a variety of careers or advanced degrees in fields including:

Sales
Management
Marketing Specialist
Public Relations
Business Intelligence Analyst

Transfer Applicants

Submit official transcripts from all accredited colleges or universities for which you enrolled in courses

Students coming directly from high school and/or with 0-11 college credits will be required to:

have high school transcript sent to UMass Dartmouth
have official SAT or ACT scores sent to UMass Dartmouth (only required for those applicants with a high school GPA under 3.0 and graduated from high school less than four years ago)

Students who complete high school through the GED/HiSET program will be required to:

submit a copy of the GED/HiSET certificate from the state
submit a copy of your GED/HiSET test record
submit an official high school transcript

Best Online Bachelor's in Marketing - Academic Influence

#14

Customize your education and receive the help and guidance to finish as planned:

AACSB-accredited Charlton College of Business education
UMassD online bachelor’s degree program ranked #7 in the nation by College Choice for most affordable online colleges
Value and affordability of a UMass education
Generous transfer policy
One-on-one personal advising from enrollment through graduation
Free online and in-person tutoring and writing center

MBA
MS in Accounting
MS in Healthcare Management
MS in Technology Management

Marketing faculty

Learning style: online

Online courses are taught by UMass Dartmouth faculty to provide high quality instruction and personal attention. Students have the flexibility to accommodate work and home responsibilities within the structure of defined assignment due dates. The majority of our online courses are taught asynchronously.

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UMassD Course Catalog

Course descriptions, schedules and requirements

UMassD is a Military Friendly School, with leading practices in the recruitment and retention of students with military experience. Learn more about veteran services and benefits at UMassD.