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We live in a digital world. Most communication from the university is conducted through digital technology. There are significant differences in how we consume print versus digital media, and these differences need to be taken into account as we create our communication.

The need for the UMass Dartmouth brand to be consistently applied, from type treatment to photography to tone, is as critical in an email, social network, or website as it is in print.


All official UMass Dartmouth websites must adhere to the guidelines for: responsive design, typography, top banner, favicon, page title, and page footer. 


In order to uphold its values of diversity and inclusiveness, UMass Dartmouth is committed to making its website accessible to all. All new websites hosted on are reviewed for ADA and brand compliance.

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