Logos serve as the visual identity of our brand, symbolizing the university’s official endorsement. They unify our communications and need to be applied consistently across all media. It is imperative to use only the authentic university logos* as provided, ensuring their integrity - do not alter university logos in any way.
*The university's institutional marks (logos) have been approved and trademarked by the UMass Licensing and Trademark office.
Examples of inappropriate usage
University logo stacked
The spirit mark reflects the vibrant student life of the university. The mark is not appropriate as stand-alone branding and should be used only when representing athletics or student life at the university. These marks are not appropriate for academic materials.
The colleges of UMass Dartmouth may use a variation of the UMass Dartmouth logo in advertising and marketing materials. These compact and streamlined college logos honor the UMass Dartmouth logo. When using the logo on a dark background, please use the reversed version of the logo.