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Brand Guidelines

UMass Dartmouth is a unique place.

From our beautiful SouthCoast Massachusetts location to our award-winning Brutalist architecture, there’s no place quite like it. Our students are smart, highly motivated, and come from Massachusetts and beyond to experience what this unique place has to offer.

Our communications should reflect this while at the same time differentiate and communicate the value of a UMass Dartmouth education. One way we do this through our brand.

The UMass Dartmouth brand lives in the minds of the people we’re trying to reach.

It’s a unique promise to those who we wish to serve—prospective students, current students, alumni, donors, community partners, and others—about what we do and how we do it differently, and better, than other universities.

It’s what our external audiences think of and what will move them to take action when they think of UMass Dartmouth. Effective, appropriate communication from UMass Dartmouth’s diverse constituencies is key to building and reinforcing our brand.

Clear, consistent, professional communications are critical in defining our identity, reaching our goals, and fostering a reputation for excellence. In word and image, in print, online, and on mobile devices, our communications must always reflect the University’s position as an institution of higher education and echo our core values and mission.

As programs, student base, and facilities expand, UMass Dartmouth remains firmly committed to its teaching, research, and service missions. Communications to students, alumni, established and potential supporters, and the community should reflect that commitment, and work to bolster our growing reputation.

Following the standards for both text and visual images set forth in our brand manual will help bring UMass Dartmouth increased recognition and respect among its many current and prospective constituencies.

Download the UMass Dartmouth Brand Guide.

Please contact University Marketing if you have any questions about using this guide or any of the brand elements, including logo, colors and fonts. 

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