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faculty
David Bell
Assistant Teaching Professor
Management & Marketing
Education
| 1984 | The Wharton School, University of Pennsylvania | MBA |
| 1980 | Haverford College | BA |
Teaching
- Management
- Marketing
- Entrepreneurship
- Strategy
Programs
Programs
Courses
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
The capstone course for majors in business administration. Students bring to bear all their functional expertise, communication skills, and problem-solving abilities onto issues faced by senior management in business organizations in the world today. This course is to be taken during the last year of the student's program.
Online and Continuing Education Courses
An interactive skills-building course designed to take a thoughtful look at the key skills necessary for personal and managerial success in organizations. Students will develop interpersonal skills relating to understanding themselves, understanding and working with others, understanding and working in teams, and leading individuals and groups.
Register for this course.
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Register for this course.
Research
Research activities
- Regulatory claims for food and nutrition products
- Establishing defensible IP in food and nutrition consumer product markets
- The increasing role of consumer ethics in branded product marketing
Research interests
- Small business best practices
- New product development
- Consumer dynamics
- Business startup success factors