Digital Brand Guidelines

We live in a digital world. Most communication from the university is conducted through digital technology. There are significant differences in how we consume print versus digital media, and these differences need to be taken into account as we create our communication.

The need for the UMass Dartmouth brand to be consistently applied, from type treatment to photography to tone, is as critical in an email, social network, or website as it is in print.

AI-Generated Content Guidance for Promotional Materials

University-affiliated digital accounts, including social media, represent the institution and must maintain the visual standards and authenticity of the university brand. AI-generated images often produce inaccurate depictions of campus life, people, and facilities, and may introduce stylistic elements that conflict with official University of Massachusetts Dartmouth brand guidelines, which are designed to ensure consistency and credibility across all university communications.

For this reason, departments should prioritize authentic photography and approved design assets rather than AI-generated visuals when promoting university programs, events, or services.

For reference, all visual materials should follow the official UMass Dartmouth brand standards outlined in the university's brand guide.

Websites

All official UMass Dartmouth websites must adhere to the guidelines for: responsive design, typography, top banner, favicon, page title, and page footer. 

Accessibility Statement

At UMass Dartmouth, we are committed to ensuring that our website is accessible to all users, regardless of ability or technology.

Our ongoing accessibility efforts work toward compliance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards, in alignment with the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act.

We strive to make our digital content inclusive, user-friendly, and usable by the widest possible audience, including individuals with disabilities who rely on assistive technologies like screen readers, magnifiers, voice recognition software, and alternative input devices.

We welcome your feedback and will make reasonable efforts to accommodate requests to ensure accessibility. Learn more about Digital Accessibility at UMass Dartmouth.