Logos
Logos serve as the visual identity of our brand, symbolizing the university’s official endorsement. They unify our communications and need to be applied consistently across all media. It is imperative to use only the authentic university logos* as provided, ensuring their integrity - do not alter university logos in any way.
*The university's institutional marks (logos) have been approved and trademarked by the UMass Licensing and Trademark office.
University logo
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Official logo: 2-color
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Official logo: 1-color
Examples of inappropriate usage
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DO NOT stretch or skew
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DO NOT rearrange
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DO NOT alter color
University logo stacked
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Spirit mark
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The Arnie spirit mark reflects the vibrant student life of the university. These marks are not appropriate for academic materials.
College marks
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The colleges of UMass Dartmouth may use a variation of the UMass Dartmouth logo in advertising and marketing materials. These compact and streamlined college logos honor the UMass Dartmouth logo. When using the logo on a dark background, please use the reversed version of the logo.
Clubs & orgs
UMassD’s Student Clubs & Orgs Brand Guide helps official student groups create brand-compliant names, logos, and merch that reflect our identity and values.