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Selcan Kara

faculty

Selcan Kara, PhD

Associate Professor

Management & Marketing

Contact

508-999-8425

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Charlton College of Business 225

Education

2016University of ConnecticutPhD

Teaching

Programs

Teaching

Courses

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.

Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.

Teaching

Online and Continuing Education Courses

Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Register for this course.

Selcan Kara has joined to Charlton College of Business as an Assistant Professor of Marketing in Fall 2016. She earned her PhD in Marketing from University of Connecticut. Dr. Kara’s research broadly explores consumer behavior towards branding on two aspects, cognitive and relational. Specifically, regarding the first research stream, she focuses on the effect of linguistic numeral systems and cognitive mechanisms on consumers’ evaluations of alphanumeric brand names, and the resulting effects on consumers’ product evaluations. Her second research stream includes interpersonal relationships and brand relationships, and suggestive brand names and self-concept.