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faculty
Selcan Kara, PhD
Associate Professor
Management & Marketing
Contact
508-999-8425
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Charlton College of Business 225
Education
| 2016 | University of Connecticut | PhD |
Teaching
Programs
Programs
Teaching
Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Teaching
Online and Continuing Education Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Register for this course.
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Register for this course.
Selcan Kara has joined to Charlton College of Business as an Assistant Professor of Marketing in Fall 2016. She earned her PhD in Marketing from University of Connecticut. Dr. Kara’s research broadly explores consumer behavior towards branding on two aspects, cognitive and relational. Specifically, regarding the first research stream, she focuses on the effect of linguistic numeral systems and cognitive mechanisms on consumers’ evaluations of alphanumeric brand names, and the resulting effects on consumers’ product evaluations. Her second research stream includes interpersonal relationships and brand relationships, and suggestive brand names and self-concept.