Advisory Board

The Center for Marketing Research is linked to the business community through its Advisory Board. The Advisory Board is composed of individuals appointed by the Director. Appointment is based on demonstrated or potential contribution to the Center and achievement of its goals.

The primary purpose of the Advisory Board is to provide advice, guidance and direction to the Director of the Center for Marketing Research. The members of the Board act as liaison between the Center and business community. In doing so, the Advisory Board focuses on all aspects of the Center including: identifying opportunities for the program, helping to leverage its strengths, raising the visibility of the Center and generally providing guidance to help the Center make appropriate decisions from the perspective of the business community.

The full Board meets quarterly on dates and at times set at the beginning of each academic year. The full Board, or Committees of the Board, may meet at additional times as deemed appropriate. Seven business associates joined the Center in 2000 shortly after its Kick-Off Breakfast. The Board has now grown to 20 members and includes 15 businesses.

The Advisory Board is unique in that its members include the Presidents of five Chambers of Commerce (Fall River, New Bedford, Taunton, Metro South and Cape Cod). Others on the Board include CEO’s of local, regional, national and international businesses and the UMD Assistant Director of Economic Development.

Nora Ganim Barnes, Ph.D.
Chancellor Professor of Marketing
Director, Center for Marketing Research

CMR ADVISORY BOARD

Hershel Alpert
Alpert Consulting

Kerrie Babin
Taunton Area Chamber of Commerce

Timothy R. Branco
The NE Business Bulletin

Stephen Byron (Vice-Chair)
Dartmouth Mall

Anne Chambers
Sperian Protection

Christopher Cooney
Metro South Chamber of Commerce

Fernando Garcia
Fall River Ford

Andrew Guilbeault
BankFive

Mary Harrington
Hathaway Publishing

Peter Kavanaugh
La-Z-Boy

Peter Kortright
Fall River Chamber of Commerce

Thomas Lyons (Chair)
BankFive

James Mathes
SMILES Mentoring Program

Jennifer Menard
UMD Economic Dev.

Clyde Mitchell
Center for Marketing Research

John Montigny
Sperian Protection

Roy M. Nascimento
New Bedford Area Chamber of Commerce

Wendy Northcross
Cape Cod Chamber of Commerce

David Slutz
Precix®

Dean Robert V. Ward, Jr.
Southern New England School of Law

David Wechsler
Maritime International, Inc.