Advisory Board
The Center for Marketing Research is linked to the business community through its Advisory Board. The Advisory Board is composed of individuals appointed by the Director. Appointment is based on demonstrated or potential contribution to the Center and achievement of its goals.
The primary purpose of the Advisory Board is to provide advice, guidance and direction to the Director of the Center for Marketing Research. The members of the Board act as liaison between the Center and business community. In doing so, the Advisory Board focuses on all aspects of the Center including: identifying opportunities for the program, helping to leverage its strengths, raising the visibility of the Center and generally providing guidance to help the Center make appropriate decisions from the perspective of the business community.
The full Board meets quarterly on dates and at times set at the beginning of each academic year. The full Board, or Committees of the Board, may meet at additional times as deemed appropriate. Seven business associates joined the Center in 2000 shortly after its Kick-Off Breakfast. The Board has now grown to 20 members and includes 15 businesses.
The Advisory Board is unique in that its members include the Presidents of five Chambers of Commerce (Fall River, New Bedford, Taunton, Metro South and Cape Cod). Others on the Board include CEO’s of local, regional, national and international businesses and the UMD Assistant Director of Economic Development.

Nora Ganim Barnes, Ph.D.
Chancellor Professor of Marketing
Director, Center for Marketing Research
CMR ADVISORY BOARD
- Hershel Alpert
- Alpert Consulting
- Kerrie Babin
- Taunton Area Chamber of Commerce
- Stephen Byron (Chair)
- Dartmouth Mall
- Christopher Cooney
- Metro South Chamber of Commerce
- Andrew Guilbeault
- BankFive
- Susan Gurry
- Horner Mill Work
- Mary Harrington
- Standard Times
- BT Hathaway
- Hathaway Family Funeral Services
- Peter Kavanaugh
- La-Z-Boy
- Robert A. Mellion
- Fall River Chamber of Commerce
- Thomas Lyons
- BankFive
- Jeff Marques
- Mallard Printing
- James Mathes
- SMILES Mentoring Program
- Jennifer Menard
- UMD Economic Dev.
- Clyde Mitchell
- Center for Marketing Research
- John Montigny
- Sperian Protection
- Roy M. Nascimento
- New Bedford Area Chamber of Commerce
- Wendy Northcross
- Cape Cod Chamber of Commerce
- Helene Souza
- Sheehan's Office Interiors
- David Slutz (Vice-Chair)
- Precix®
- Lisa Strattan
- Herald News
- Dean Robert V. Ward, Jr.
- Southern New England School of Law
- Lew White
- Bobcat of Cape Cod, Inc.