Advisory Board
The Center for Marketing Research is linked to the business community through its Advisory Board. The Advisory Board is composed of individuals appointed by the Director. Appointment is based on demonstrated or potential contribution to the Center and achievement of its goals.
The primary purpose of the Advisory Board is to provide advice, guidance and direction to the Director of the Center for Marketing Research. The members of the Board act as liaison between the Center and business community. In doing so, the Advisory Board focuses on all aspects of the Center including: identifying opportunities for the program, helping to leverage its strengths, raising the visibility of the Center and generally providing guidance to help the Center make appropriate decisions from the perspective of the business community.
The full Board meets quarterly on dates and at times set at the beginning of each academic year. The full Board, or Committees of the Board, may meet at additional times as deemed appropriate. Seven business associates joined the Center in 2000 shortly after its Kick-Off Breakfast. The Board has now grown to 20 members and includes 15 businesses.
The Advisory Board is unique in that its members include the Presidents of five Chambers of Commerce (Fall River, New Bedford, Taunton, Metro South and Cape Cod). Others on the Board include CEO’s of local, regional, national and international businesses and the UMD Assistant Director of Economic Development.

Nora Ganim Barnes, Ph.D.
Chancellor Professor of Marketing
Director, Center for Marketing Research
CMR ADVISORY BOARD
Hershel Alpert
Alpert ConsultingKerrie Babin
Taunton Area Chamber of CommerceTimothy R. Branco
The NE Business BulletinStephen Byron (Vice-Chair)
Dartmouth MallAnne Chambers
Sperian ProtectionChristopher Cooney
Metro South Chamber of CommerceFernando Garcia
Fall River FordAndrew Guilbeault
BankFiveMary Harrington
Hathaway PublishingPeter Kavanaugh
La-Z-BoyPeter Kortright
Fall River Chamber of CommerceThomas Lyons (Chair)
BankFiveJames Mathes
SMILES Mentoring ProgramJennifer Menard
UMD Economic Dev.Clyde Mitchell
Center for Marketing ResearchJohn Montigny
Sperian ProtectionRoy M. Nascimento
New Bedford Area Chamber of CommerceWendy Northcross
Cape Cod Chamber of CommerceDavid Slutz
Precix®Dean Robert V. Ward, Jr.
Southern New England School of LawDavid Wechsler
Maritime International, Inc.