News
Social Media in the 2009 Inc. 500: New Tools & New Trends
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. Read more.
New Hires at Umass Dartmouth Center for Marketing Research
The Center for Marketing Research is proud to announce the addition of several new employees; Holly Cabral, Edward Correia Jr., and Keri Ibbitson. Holly and Edward are currently Graduate Students at Umass Dartmouth, while Keri Ibbitson is finishing her final year as an undergrad at the University. Read more.
Pats Legend Troy Brown to be Keynote Speaker at UMASS Celebrity/Scholarship Dinner
The University of Massachusetts Dartmouth Center for Marketing Research (CMR) is proud to announce that 3 time Super Bowl winner, Troy Brown, will be the guest speaker at the CMR’s 10th Annual Celebrity/ Scholarship Dinner, March 30, 2010 at the Venus de Milo Restaurant in Swansea Massachusetts from 6:00-9:00pm. A VIP Reception will be held prior to the dinner at 5:00pm. Read more.
The Fortune 500 and Blogging: Slow and Steady
Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies. A company's fall in rank on the list could indicate or reflect problems for the company or its industry, and a move up the list generally signals good news. The Fortune 500 is often viewed as a list of America’s most admired companies. Read more.
SouthCoastToday.com: Marketing students learn by doing
Ms. Babcock said that by the time they graduate, these students have something to show employers who are looking for both college degrees and work experience.
"You need to do something to get yourself out in the real world," Ms. Babcock said. "It also helps to know the politics of the workplace. You need to know who to go to for what. You don't learn hierarchies in the classroom."
http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20081221/NEWS/812210333
Social Media in the Inc. 500: The First Longitudinal Study
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
