Staff

Center Director: Dr. Nora Ganim Barnes

Phone: 508-999-8756
Fax: 508-910-6297
Email: nbarnes@umassd.edu

Ph.D. (University of Connecticut)

Chancellor Professor of Marketing and Information Systems.

Dr. Nora Ganim Barnes earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been selected by her peers at UMass Dartmouth to be the recipient of the prestigious Leo Sullivan Excellence in Teaching Award (1993) and by her undergraduate college as the recipient of their Distinguished Alumni Award (1996).

She was recognized by the faculty as Scholar of the Year at UMass Dartmouth in 1999, becoming the first member of the faculty to receive both the Teacher of the Year and Scholar of the Year Awards in the history of the school. Most recently, she was selected to receive the University of Massachusetts President's Community Service Award.

Dr. Barnes has worked as a consultant for many national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament. She also works closely with businesses in the Southern New England area providing marketing research assistance to small businesses.

Dr. Barnes has authored over ninety articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.

Associate Director: Clyde Mitchell

Phone: 508-910-6438
Fax: 508-910-6297
Email: CMitchell@umassd.edu

Mr. Mitchell received a Masters of Business Administration from the University of Massachusetts Dartmouth and earned a Bachelor of Business Administration from Texas Tech University. Mr. Mitchell is the former Director of the Small Business Development Center at the University of Massachusetts Dartmouth. He created and directed a comprehensive business training program for area businesses and wrote the original proposal for and established the Center for Business Research.

Assistant Director: Ava Lescault

Phone: 508-910-6435
Fax: 508-910-6297
Email: ALescault@umassd.edu

Ava Lescault graduated from UMD with a BS in Marketing and a Master's Degree in Business Administration with a concentration in Marketing Research. Ava has worked on twelve extensive research projects and is a published author. Her clients include the cranberry industry, the shellfish industry, a national juice manufacturer, and a Fortune 500 company. She was the first person to hold the position of Senior Research Associate in the Center. Her areas of expertise include: SPSS analysis, database creation and manipulation, client interface, and report writing.