The Hype is Real

Social Media Invades the Inc. 500

Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D.

The hype is real.

The social media revolution is coming to the business world. Already there have been signs; from the Google acquisition of video juggernaut YouTube for $1.65 Billion to MySpace's 120 million users to the 63 million blogs that Technorati tracks. But, the question has been, when, and even if, business will start to embrace the powerful technologies of social media?

Today, that question will be put to rest once and for all. These pages share the results of a ground-breaking study into the adoption of social media by the Inc. 500, an elite group of the fastest-growing companies within the United States. As one of, if not the, first studies of social media adoption with statistical significance, this research proves conclusively that social media is coming to the business world and sooner than many anticipated.

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Reactions and Press

• The State of Social Networking (Business Week)