A Market Analysis of the US Pet Food Industry to Determine New Opportunities for the Cranberry Industry

Project Director: Nora Ganim Barnes, Ph.D.

The Cranberry Industry needs to increase demand for its product. The domestic consumer market is growing at a slower rate than domestic production. This study will venture into the non-human side of the marketplace to explore the potential of using cranberries in pet food.

Downloads

• A Market Analysis of the US Pet Food Industry to Determine New Opportunities for the Cranberry Industry (PDF)

Press Releases

• Grower's Pet Project (Boston Globe)
• Cranberries go to the dogs... and cats (Standard Times)
• Dawn Witlin, Boston Herald: Nov 24, 2005 quotes Nora Barnes:
  'Nora Ganim Barnes] said people who eat healthily want the same for their pets. "For the baby boomers, the pets have now become the kids, because people are treating them that way," said Barnes. "We've seen this huge amount of money being spent on their pets."'