Phone: 508-999-8756
Fax: 508-910-6297
Send Email

Ph.D. (University of Connecticut)

Chancellor Professor of Marketing

Nora Ganim Barnes earned a Ph.D. from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth.

Nora has worked as a marketing consultant for many national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament, Scotts Lawn Care Co, Distilled Spirits Council of the US, Thomson Reuters and others.

Business Week, CNN, Inc. Magazine, Computer World, Washington Post, NY Times, LA Times, Wall Street Journal and Fox News have covered her work on social media adoption. She is a popular keynoter and conference speaker and was invited to speak at the 2010 International Consumer Electronics Show on social media adoption in higher education.

She has published over 125 articles in academic and professional journals and proceedings, has contributed chapters to books, and has been awarded numerous research grants. She is the only person in the history of University of Massachusetts Dartmouth to receive both the Teacher Of The Year and Scholar Of The Year awards. Her most recent work covers the use of social media by businesses, charities and higher education. She has been named a Senior Research Fellow and Research Chair by the Society for New Communications Research. Nora can be reached at

Research Associate/Associate Director: Shannen Pavao

Phone: 508-910-6435
Fax: 508-910-6297
Send Email

Shannen Pavao graduated from The University of Massachusetts Dartmouth with a Bachelor’s Degree in Marketing and Management. She went on to obtain her MBA from The Charlton College of Business at UMass Dartmouth with a Marketing concentration. Shannen has worked on numerous research projects from various industries ranging from banking to fraternal organizations. She is a published author and has conducted studies on Millennial buying habits and The Fortune 500. Her areas of expertise include: SPSS analysis, database management, Qualtrics, survey development, and social media.