Skip to main content.

Keep it short and sweet! Avoid using more than 3 mentions or hashtags in a single post. Always include a photo or link to a resource or article you so your viewrs have a call-to-action. Twets without a visual get drastically less engagment because they visually take up less space on the platform. Aim for 1-2 native retweets per day for an active content calendar.

Pro tip: When a Twitter handle is the beginning of a tweet, the tweet is hidden under ‘Tweets & replies’ on your profile. Because Twitter thinks it’s part of a conversation, the tweet will only be pushed to users who follow both your account and the account you’re mentioning.

Either incorporate the handle later in the tweet or put a period before the handle.

Example: .@UMassD students have contributed more than 100,000 hours of community service, valued at nearly $3 million. #ProudtobeUMassD

Users like to scan posts quickly. The ideal length of a Facebook post is only 40-80 characters.

Include any relevant mentions, as long as the account is active and the names of the mentioned accounts aren’t so long as to be cumbersome.

Don't forget to include a relevant photo or video in each post, unless the link preview already pulls an image in.

A fan-favorite for our student community! When posting on Instagram, make sure to choose visually engaging photos, video clips  or createive, branded designs to share information.

Check out @umassd for inspiration. Plan ahead and make sure to find balance in your content so when users come across your page they see all your department has to offer.

bg

Visit us virtually

Visit us from anywhere, at any time.
Take a virtual tour of the UMass Dartmouth campus.