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Content Strategies

Quality > Quantity: Balance your feed with a mix of content for your audience.

  • Attract - What will my ideal follower find interesting, inspirational, or entertaining? Would they share this post?
  • Educate - What questions are people already asking? How can my page solve a problem they have?
  • Engage - Show you're an active community member by cross-promoting other content that is relevant to your audience. This can be UMass-related or from other external resources (news, education blogs, etc.)
  • Advertise/Recruit - Posts that convert followers into taking an action (Attending events, next steps, deadlines, etc.).

Use good judgment about content and respect privacy laws.

  • Do not include confidential information about the university, students, faculty, or staff.
  • Represent UMass Dartmouth by always using a professional tone.
  • Stay on topic, use common courtesy and be respectful of others.
  • UMass Dartmouth accounts are encouraged to positively engage with their audiences. We do not engage in online, public arguments.
  • Review content for grammatical and spelling errors.
  • Presenting your personal opinions on university social media platforms is prohibited.
  • You may not use the UMass Dartmouth name to promote any opinion, product, cause, or political candidate.
  • By posting content to any social media site, you agree that you own or otherwise control all rights to that content, that your use of the content is protected fair use, or that you have permission to post the content.
  • Although we do not intend to delete posts, UMass Dartmouth has the right to remove certain content. Including but not limited to, content that UMassD deems offensive, defamatory, abusive, vulgar, hateful, harassing, obscene, profane, sexual, threatening, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
  • If you see a post that you consider objectionable, please email

Submitting content for UMassD pages

  • Notify a minimum of 10 days before content needs to be posted.
  • Clarify the audience you are trying to reach, timeline, purpose and goals of the content with specific detail.
  • Include any visual elements or links that are applicable to the social media post.
  • UMass Dartmouth’s Social Media Manager will make recommendations and approve messaging posted to official UMass Dartmouth accounts.

Marketing support

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