Quality > Quantity: Balance your feed with a mix of content for your audience.
Attract - What will my ideal follower find interesting, inspirational, or entertaining? Would they share this post?
Educate - What questions are people already asking? How can my page solve a problem they have?
Engage - Show you're an active community member by cross-promoting other content that is relevant to your audience. This can be UMass-related or from other external resources (news, education blogs, etc.)
Advertise/Recruit - Posts that convert followers into taking an action (Attending events, next steps, deadlines, etc.).
Use good judgment about content and respect privacy laws.
Do not include confidential information about the university, students, faculty, or staff.
Represent UMass Dartmouth by always using a professional tone.
Stay on topic, use common courtesy and be respectful of others.
UMass Dartmouth accounts are encouraged to positively engage with their audiences. We do not engage in online, public arguments.
Review content for grammatical and spelling errors.
Presenting your personal opinions on university social media platforms is prohibited.
You may not use the UMass Dartmouth name to promote any opinion, product, cause, or political candidate.
By posting content to any social media site, you agree that you own or otherwise control all rights to that content, that your use of the content is protected fair use, or that you have permission to post the content.
Although we do not intend to delete posts, UMass Dartmouth has the right to remove certain content. Including but not limited to, content that UMassD deems offensive, defamatory, abusive, vulgar, hateful, harassing, obscene, profane, sexual, threatening, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
Throughout the 2022-23 Academic Year, the Communications team put a strong focus on telling the story of UMassD from those who can share it best – our students. From following students studying abroad and highlighting local internship success to covering students stepping out of the classroom to make an impact in their community (and doing … Continue reading Stories that Celebrate→
University Marketing launched a redesign of the umassd.edu website. Features: improved way-finding: incorporate dropdown navigation when child sections present in left navigation menu widen the site, incorporating gutters and grays for improved display on larger screens increasing size and readability of imagery and right column items like RFI forms, buttons condense user controls in order … Continue reading umassd.edu redesign→
University Marketing partnered with Online & Continuing Education and the Registrar’s Office to integrate their Academic Calendars into a single user experience. https://www.umassd.edu/academiccalendar/ Features a single, consistent user-experience semesters and sessions compiled leveraging the university events calendar to maintain their dates the ability to display the data across umassd.edu
University Marketing launches redesign of of Online & Continuing Education homepage: https://www.umassd.edu/online/ Features Prominent, embedded inquiry form to more easily capture inquiries more efficiently Program finder to allow users to browse online program offerings in fewer clicks Feeding in information session events from CRM directly onto home to allow for faster browsing of what’s available … Continue reading Online & Continuing Education homepage redesign→
University Marketing partnered with the Conferencing & Events Office to redesign their website. https://www.umassd.edu/conferencing/ Features showcasing photos of their events breaking out offerings based on audience developing an FAQ to better assist users
In an effort to better serve the UMassD campus community, University Marketing has launched a redesign of their website. https://www.umassd.edu/marketing/ Features improved visual interface reorganization of our guides and self service offerings Looking ahead University Marketing will continue to evaluate and roll-out improvements based on your feedback. Some items we are actively working on or … Continue reading Marketing redesign→
Last modified: Fri, Mar 10, 2023, 09:35 by Chelsey Puza