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Avoid excessive links within your text. Numerous in-text links can be distracting. Consider adding links as a list below the main text, introducing them with (for example) an H3 "More information" heading.

Links must use descriptive text, not a URL or "click here." Use precise wording for the link text, so the user has a clear idea of the content at the link destination. This is a requirement for ADA accessibility.

  • Example: For more information, visit the CITS help page
  • Not: Visit for more information
  • Not: Click here for more information

Click here is meaningless to screen readers used by visually-impaired users.

When referencing a URL in print, try to use the shortest possible URL. Confirm that the URL works before going to print.

Email links

Create a link to an email address using the external link feature t4link.jpg and then inserting mailto: before the email address: (no spaces)‌

Note: Newer mobile-responsive pages offer a contact content block with a built-in email feature.

Links to PDFs

Include the document type (PDF) in parentheses after the link text.

If the name of the PDF (as it was named in the media library) is not appropriate (unclear, too long, etc.), you can use T4's "change attribute" feature:

  1. double-click or right-click the PDF name on the text editor
  2. rename the PDF (it will not change the name in the media library)

Convert Microsoft Word and PowerPoint documents to PDF before uploading. PDFs are universally available for viewing; Microsoft documents are not.

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