Steven White, DBA

Work experience at an elective level supervised for academic credit by a faculty member in an appropriate academic field. Conditions and hours to be arranged. Graded CR/NC. For specific procedures and regulations, see section of catalogue on Other Learning Experiences.

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.

An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.

Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered.  Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.