News 2016: Vachon presents on business ethics and law of search engine advertising

Professor Vachon answers business ethics questions at a presentation at Endicott College

Where do business ethics and law meet in search engine advertising? Professor Vachon answered this question and many more at her presentation at Endicott College in Beverly, Massachusetts, on November 10. Vachon was invited to present at the Gerrish School of Business. Her presentation urged consideration of both ethics and law and offered practical examples of how the two intersect.